Our connection to Cash for Kids North and West Yorkshire starts with the people behind Smarta Energy.
An energy business and a children’s charity might not initially seem like an obvious match. But choosing a charity should go beyond how it fits a brand’s image. It should reflect what matters to its people, from directors and executives to colleagues across the whole business.
For us, helping children is something we can all connect with. Every one of us has been a child. Some of us have children of our own. We understand how much feeling safe, cared for and included can mean.
Cash for Kids supports children and young people from birth up to and including 18 who are affected by poverty, illness, neglect or additional needs.
At Christmas, its Mission Christmas appeal helps children who might otherwise wake up without a present. When families are struggling to cover everyday essentials, your support can bring a child a moment of excitement, ease a parent’s worry and help create a happy memory.
Our ongoing relationship with the North & West Yorkshire team makes this even more personal. They feel like part of Team Smarta too. Their kindness, enthusiasm and commitment to local children make it easy for us to keep working together and getting behind the cause.
This year, that means fundraising, collecting gifts, volunteering and taking on our 99km Leeds to Lapland challenge, with Lee Jacques and Kieran Dixon making their way from our Leeds office to LaplandUK Manchester, walking, running and, by the end, maybe even crawling…!
We’re proud to support a cause that means something to our people and makes a difference in our community.
If you’re able to, join us by donating, giving a gift or sharing the appeal!