Mintel

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We’re walking 5 million steps to help fight holiday hunger - and we need your support.

This year, the team at Mintel is taking part in Hits Radio’s Walk Around the World Challenge in aid of Cash for Kids Day, to help make sure no child goes hungry during the school holidays.

For 2.5 million children across the UK, free school meals are a lifeline. But when school closes, that vital support disappears.

For some, the holidays aren’t full of fun, food and activities they’re lonely, uncertain, and filled with worry, especially for children watching their parents struggle to afford the basics.

All the funds raised this Cash for Kids Day will fund projects that provide food, friendship and fun so no child misses out on the simple joys of childhood.

At Mintel, we believe in creating meaningful change in the communities we serve.

Please show your support if you can and don’t forget to leave a message!

We’re walking with purpose for brighter holidays, and a future where no child is left behind.

Updates and Donations

Donation

29 Apr 2025 / 2:59pm

£259.91

Update

28 Apr 2025 / 4:46pm

Huge congratulations to the Mintel team for logging another 1,085,692 steps towards your Target!! Your incredible energy and support are helping us take real steps (literally!) towards tackling holiday hunger for children across the UK.

Update

15 Apr 2025 / 11:48am

Still Stepping Strong - Another 1.3 Million and Counting!

Team Mintel London is keeping up the incredible pace! Over the past week, the team has clocked an additional 1,361,306 steps, bringing even more energy and commitment to the challenge.

The continued enthusiasm across the business is inspiring and every step walked is helping us support children living in poverty across the UK with food, care, and community during the school holidays.

Donation

14 Apr 2025 / 3:09pm

£136.13

Update

7 Apr 2025 / 4:48pm

Step by Step, Team Mintel is Smashing It!

In just one week, Team Mintel-London has clocked an incredible 2,599,145 steps and counting!

The energy, commitment, and collective effort from the team has been fantastic to see. Every step is helping to support children living in poverty across the UK and we’re only just getting started.

Donation

7 Apr 2025 / 2:53pm

£259.91

Donation

7 Apr 2025 / 2:25pm

£10 + £2.50 gift aid

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Updates and Donations